The Jarrett Brand

Mother brand and sub-brand design project

Brand IdentityLogo DesignVideo Editing

Project Story

The Jarrett brand was created with a clear vision to inspire transformation across communities, businesses, and media. It all began with Pearl Jarrett’s personal journey, overcoming cancer and dedicating her life to giving others a second chance. The brand reflects her commitment to making a difference by combining charity, entrepreneurship, media production, and advocacy to create a lasting impact. With multiple arms like the Jarrett Foundation, Veranda, GSPA, and House of Jarrett, the challenge was to craft a cohesive brand identity that encapsulates both the humanitarian and business-driven aspects of the brand while maintaining consistency across its diverse ventures.

My Role

Visual Identity design

Logo Animation

Video Editing

The Challenge

The central challenge was aligning all the different aspects of Jarrett’s brand under a unified visual identity. With several key verticals, each having its own focus—charity, business, personal brand, and media production—the goal was to create a brand that resonated deeply with audiences while maintaining a sense of individuality for each segment. Additionally, it was essential to weave Pearl Jarrett’s personal narrative of resilience and transformation into the design, making it a symbol of hope and impact.

The Insight

The inspiration behind the Jarrett Brand identity came from the parallel between Pearl Jarrett’s victory over cancer and the process of a pearl’s formation. It’s a story of how something beautiful and lasting is created from an irritant. Just as Pearl transformed a life-altering experience into a driving force for change, the brand was built on the idea that real transformation often arises from challenges. This concept guided the design, resulting in a brand that embodies strength, resilience, and the power to turn adversity into lasting impact.

The Master Brand

The Jarrett Brand logo prominently features a dot, symbolising a pearl, inspired by Pearl Jarrett’s personal journey of overcoming cancer. Just as a pearl is formed from an irritant, the dot represents the strength, resilience, and beauty that arise from life’s challenges, which is the essence of the brand.