Come Home Campaign

Project Story

Premier Gospel, a leading global gospel music platform, tasked us with building brand awareness and increasing engagement. We created the Come Home campaign, aiming to connect with the audience on an emotional level by highlighting the universal need for a place to call home.

The campaign ran over four months, engaging 70+ participants and unfolding in four impactful phases.

The Challenge

Premier Gospel sought to amplify its presence across multiple platforms, reaching millions and fostering a deeper connection with the audience. The challenge was to design a campaign that resonated emotionally, yet remained consistent with the Premier Gospel brand.

The Insight

The campaign was built around the insight that everyone needs a place to call home. This simple but powerful message was central to the campaign's theme, titled COME HOME, aiming to build a sense of belonging and unity among the audience.

Brand & Design (The Foundation)

The visual language for the campaign was established, creating a cohesive suite of brand elements to be used across all media channels. These included color schemes, typography, and other visual elements designed to evoke the core message: everyone needs a place to call home.

Phase One - The Tease

The campaign began with a simple "Coming Soon" message, generating anticipation and curiosity without revealing too much too early, setting the stage for the emotionally charged themes to unfold.

Phase Two - The Seed

Personal stories were gathered using the hashtag #HomeIs..., spreading through social media and on-air content. These authentic voices helped create a community-driven narrative for the campaign.

Phase Three - The Launch

The launch phase involved the creation and execution of 17 unique digital campaign billboards (both static and animated) across 77 locations, paired with social media content. Personalized designs and videos were created and shared widely by campaign participants to engage their followers.

Phase Four - The Conversation

New creative content was released under the theme "Call Me By My Name", injecting fresh momentum into the campaign and encouraging ongoing dialogue within the community.

Unity Cup Partnership

A partnership with the Unity Cup allowed the Come Home message to be spread further. Campaign ad boards were displayed around the stadium, reaching a broader audience.

The Results

The Come Home campaign reached millions of people across social media, on-air broadcasts, and in-person events. It generated hundreds of pieces of content, creating a deep emotional connection with audiences and driving significant engagement across all platforms.