Celfie Cosmetics
Product branding and packaging designs for new cosmetic lines.
Project Story
Celfie Cosmetics was set to launch four new lipstick lines, each created in partnership with a prominent figure in the beauty industry. The collections—Taral Hicks Collection (in partnership with Taral Hicks), Lips by Sidora (in partnership with Drew Sidora), Just Brittany Collection (in partnership with Singer and Songwriter, Just Brittany), and the Rodney Jon Collection (in partnership with 2x Emmy-nominated makeup artist Rodney Jon)—needed unique brand logos, packaging designs, and marketing assets that reflected both the personalities of the collaborators and Celfie Cosmetics’ overall brand.
My Role
Logo Design
Packaging Design
Prints and Digitals Marketing Assets
The Challenge
The challenge was to design visual identities for each collection that not only reflected the individual partnerships and personalities of the collaborators but also aligned with Celfie Cosmetics' established brand. Each collection had to have its own unique identity, yet maintain cohesion with the parent brand’s aesthetic. The designs needed to showcase the collaboration while also communicating the elegance and luxury that Celfie Cosmetics represents. All except Rodney Jon’s collection required a logo design.
The Execution
To create a balance between individuality and cohesion, we developed distinct visual identities for each collection, incorporating elements reflective of the namesakes’ personal style and influence in the beauty industry. The logos were bold yet sophisticated, with custom typography and colour schemes that mirrored each figure’s signature style—whether it was the elegant, timeless vibe of the Taral Hicks Collection or the bold, playful energy of Lips by Sidora. The packaging designs were crafted with attention to detail, using texture, colour, and premium materials to convey luxury. Marketing assets aligned with these visuals, building a cohesive and visually captivating campaign to support the launch.
Previous work
Next work
