Made By Us
Branding for a media production and marketing company
Project Story
The "MADE BY US" visual identity project was developed to showcase the authentic and collaborative nature of a brand built by a community. The project aimed to highlight the brand’s values of creativity, collaboration, and empowerment. This was achieved through a new logo, visual identity, brand hero film, and a fully designed website, all of which conveyed the core message of inclusivity and collective effort.
My Role
Visual Identity design
Motion Design
Website Design
The Challenge
The original identity lacked cohesion and didn't fully reflect the scale or ambition of Veranda Connect’s work. The challenge was to craft a brand that could grow with the organisation—retaining a warm, community-first tone while introducing a more professional, impactful visual presence.
The Insight
We discovered that the heart of "MADE BY US" lies in its community and its people. The core insight was that the brand needed a visual identity that felt inclusive and reflective of a collective effort. It was essential that the design empowered the community, giving them a platform to showcase their creativity and contributions, while also fostering a sense of unity and belonging.
Phase One - Visual Identity System
The logo was designed to reflect the collaborative and dynamic spirit of the brand, with clean lines and strong, bold typography. The visual identity extended to a cohesive colour palette and typography, with subtle elements of fluidity to represent the flexibility and creativity at the heart of "MADE BY US." These elements were then carried through across all brand materials, including digital and print assets.
Phase Two - Brand Hero Film
A powerful brand hero film was produced to visually encapsulate the brand’s ethos. It focused on the idea of creating together, showing real-life moments of collaboration, creativity, and community building. The film was designed to evoke a sense of empowerment and pride, reinforcing the brand‘s message of inclusivity.
Phase Three - Website Design
The website was developed to be a digital reflection of the brand‘s identity. It integrated the visual elements, colours, and typography established in the logo and identity phase. The user experience was prioritised to ensure seamless navigation, allowing visitors to easily engage with the brand, explore its values, and connect with the community. The website’s design echoed the collaborative spirit by featuring dynamic content and interactive elements that encouraged user participation.
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