Kweek
My role
UI/UX Designer leading the project from conception to delivery
Tools
- Figma
- Adobe Illustrator
Date
August 2022
My role
Tools
Date
“Kweek” is a smartphone application designed to solve some common logistics problems encountered by users.
Design a mobile app that helps users find logistics companies that best meet their needs based on factors such as price, availability and ratings.
I conducted foundational research to understand the logistics industry. After getting basic understanding of the industry, I conducted semi-structured interviews with 5 users. The interviewees were selected from many people who filled out a screener survey, because they matched the target demography identified from foundational research.
I created a user persona which is representative of Plubo’s primary user group based on data from the user research.
The insights we have gathered can be summarized into three main pain points.
I created a diagram outlining the user flow to gain a comprehensive understanding of the user's journey within the application.
After establishing the user flow, I proceeded to create wireframe sketches that effectively portrayed the app's layout and user flow.
I developed low-fidelity mockups of the app, prioritizing the layout and functionality while abstaining from the use of images and colors to ensure a focused representation.
